The Uniswap template
Uniswap’s UNI announcement of 16 September 2020 set the shape almost every later airdrop copied. One billion UNI were minted at genesis, released over four years, split “60.00% to Uniswap community members”, 21.266% to team and future employees, 18.044% to investors and 0.69% to advisors – the last three tranches on four-year vesting. Fifteen percent of supply, 150,000,000 UNI, was distributed retroactively against a snapshot dated 1 September 2020.
The retroactive tranche is where the template lives. Four hundred UNI were claimable by each address that had ever called the Uniswap v1 or v2 contracts – 251,534 historical user addresses – with a pro-rata tranche of 49,166,400 UNI for the 49,192 historical liquidity providers, and 1,000 UNI each for the 220 holders and redeemers of the protocol’s SOCKS token. A flat grant for having shown up, a proportional grant for having supplied capital, and a small collector’s tranche.
Three features of that design became defaults. The snapshot predates the announcement, so behaviour after the announcement cannot qualify. Eligibility is binary at the margin – one transaction, ever, is enough. And the allocation is flat across a very wide band, so the marginal reward for the 500th transaction is zero. Each of those choices is defensible on its own and each of them is a farming instruction once the rule is known in advance.